Almost every single product in a supermarked want to tell us just how fantastic their product is and tastes. They overload us with tastefully descriptions that appeal to our senses – even in a fairly homogen product such as canned tomatos. This agressive labeling prevents us from forming our own unspoiled oppinion.

But what if there were a such a thing as a 'Transparent Label' that would give us the opportunity to form our own opinion, by not overselling the product and actually just informing the consumer what is really is, by taking a much more modest and truly hornest approach to branding?