DEN NIENDE
BRIEF
The owners were about to make a lot of changes with the interiour and felt that their old visual identity, did not fit the forthcoming changes as well as the changes the café had gone trough over the past couple of years. They approached me with the task of creating a new identity that could work for both the café as well as the nightclub.
The new identity is based on a flexible and dynamic system, that gives them the ability, to brand themselves with more than just a logo.
Concept & Design: Jacob Ljørring
CHANGING THE NAME FROM 'CHRISTIAN IX' TO 'DEN NIENDE' CREATED SOME NEEDED DISTANCE TO THE ROYAL FEELING
