TOURRENCY

TOURRENCY
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Tourrency is  a memory/experience enhancing ‘currency’ for the tourists visiting Kolding, Denmark.

As a tourist in a new city you want to experience the main attractions, but at the same time you also want to experience the city on a local plan - being local with the locals.

 
The currency itself does not have any physical value as a regular currency, instead it gives you a more diverse impression and feel of the city. This is achived by presenting you to the sub-identities and contrasty parts of the city, which you will not find in any guidebook.

By experiencing things in contrast will make a memory more impactful, and therefore you will be more likely to remember it.

 
 
Concept & Design: Jacob Ljørring

 


"OF COURSE YOU NEED TO SEE KOLDING HUS, BUT YOU ALSO NEED TO GET A PIZZASLICE WHEN YOU VISIT ‘SLICETOWN’"


 

 

TOURRENCY
TOURRENCY

 



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